1. Data Controller

Kaide Tuotannot Oy (trade name: Hildén & Kaira)
Business ID: 3196886-6
Mikonkatu 18 B10, 00100 Helsinki, Finland
info@relyonkaide.com

2. Contact Person for Data Protection Matters

Matti Kaira
info@relyonkaide.com

3. Name of the Register

Hildén & Kaira website user register

4. Purpose and Legal Basis of Personal Data Processing

Handling contact requests‍

‍We process information submitted through the contact form to respond to your inquiry and to initiate a potential client relationship. The legal basis for processing is legitimate interest (GDPR, Article 6(1)(f)).

Website analytics

‍We collect data on website usage through Google Analytics to develop our services and improve the user experience. The legal basis for processing is consent (Article 6(1)(a)).

Marketing and advertising

‍We use Meta Pixel and TikTok Pixel tracking technologies to target our marketing and measure results. The legal basis for processing is consent (Article 6(1)(a)).

5. Personal Data Processed

Contact Form

• Name
• Email address
• Phone number (if provided)
• Message content

Data collected through cookies and tracking technologies

• IP address (anonymized in Google Analytics)
• Browser and device information
• Website usage data (pages visited, visit duration, traffic source)
• Cookie identifiers

Data potentially collected through embedded content

The website may contain embedded TikTok, YouTube, or other social media content. These third parties may set their own cookies and collect their own data. The privacy policies of these service providers are available on their respective websites

6. Data Retention Period

Contact form data: Retained for a maximum of 12 months after the inquiry, unless a client relationship is established. If a client relationship begins, data is processed in accordance with the client register privacy policy.

Analytics data (Google Analytics): Retained according to Google Analytics default settings (maximum 14 months).

Marketing cookies (Meta, TikTok): Cookies expire according to each service provider's defined timeframe.

7. Data Recipients and Transfers

Personal data may be disclosed to the following recipients:

• Google LLC (Google Analytics) -- analytics service provider. Data may be transferred outside the EU/EEA. Transfers are based on EU Commission-approved Standard Contractual Clauses and the EU-US Data Privacy Framework.
• Meta Platforms, Inc. (Meta Pixel) -- marketing targeting and measurement. Data may be transferred outside the EU/EEA. Transfers are based on Standard Contractual Clauses and the Data Privacy Framework.
• TikTok (TikTok Pixel) -- marketing targeting and measurement. Data may be transferred outside the EU/EEA. Transfers are based on Standard Contractual Clauses.
• Webflow, Inc. -- website hosting service provider.

Data is not sold or disclosed to third parties for marketing purposes.

8. Cookies

The website uses cookies for the following purposes:

• Strictly necessary cookies
  These cookies are technically essential for the website to function. They do not require consent.
• Analytics cookies
  Google Analytics cookies used for website usage statistics. Require consent.
• Marketing cookies
  Meta Pixel and TikTok Pixel cookies used for ad targeting and performance measurement. Require consent.

You can manage your cookie preferences through the website's cookie banner. You can also block cookies through your browser settings, although this may affect website functionality.

9. Rights of the Data Subject

Under the EU General Data Protection Regulation, you have the following rights:

• Right of access -- You may request a copy of the personal data stored about you.
• ‍Right to rectification -- You may request the correction of inaccurate or incomplete data.
• Right to erasure -- You may request the deletion of your personal data when there is no longer a legal basis for processing.
• Right to restriction of processing -- You may request the restriction of your data processing in certain situations.
• Right to object -- You may object to the processing of your personal data based on legitimate interest.
• Right to data portability -- You may request the transfer of your data in a machine-readable format.
• Right to withdraw consent -- You may withdraw your consent to cookie usage at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

Requests regarding your rights should be sent to info@relyonkaide.com. We will respond to your request within 30 days.

10. Data Security

We protect personal data with appropriate technical and organizational measures. These include encrypted connections (HTTPS/TLS), access control, and the principle of data minimization. Access to personal data is limited to individuals who need to process the data as part of their duties.

11. Right to Lodge a Complaint

If you believe that the processing of your personal data violates data protection legislation, you have the right to lodge a complaint with the supervisory authority:

Office of the Data Protection Ombudsman
Visiting address: Lintulahdenkuja 4, 00530 Helsinki, Finland
Postal address: P.O. Box 800, 00531 Helsinki, Finland
Email: tietosuoja(at)om.fi
Phone: +358 29 566 6700
Website: www.tietosuoja.fi

12. Changes to This Privacy Policy

We reserve the right to update this privacy policy. Significant changes will be communicated on our website. We recommend reviewing this policy regularly.