What are we doing?

If this is your first time here: we're building a marketing agency that specializes in what we see as the most important channel for brand building and advertising right now, high-quality organic social media content. Kind of like what we're trying to do for ourselves here. We're inspired by showcasing cool companies, their stories and lessons in a way that builds the brand while at the same time being directly valuable and useful to the content consumer. Finland and Europe have an incredibly interesting history of (often family-owned) companies whose ability to develop, survive and grow even through the most difficult times deserves to be told as a story.

First attempt failed

About a year and a half ago, we published our first vlog. The video followed our move from our first 24 square meter office room in Myyrmäki to almost 200 square meter premises in Pasila. At that point we decided we'd film our lives every week so we'd have something to come back to years later and reminisce about these days that otherwise feel like they fly by way too fast.

Well, we didn't publish, and it's frustrating. The work got buried under the busiest year our company has had so far. The previous months and weeks have been full of moments of joy, sorrow and learning that would have been worth their weight in gold to capture, but we let the busyness stop us from recording our story.

A new attempt

Now, in April 2026, we're deciding that this won't happen again. The only way to remember these years that we'll later miss is to capture them in a rewatchable form. It doesn't matter if this takes time that could be used for sales or process development, the time used to build our story can't stop us from telling and capturing it.

The first episode, published Sunday April 19, 2026, starts a weekly ritual for us. Whatever happens and whatever comes, we capture something from our week and our story in video form and publish it for the whole world to see. We're not interested in being influencers and racking up Finland's biggest view counts or pretending we know what we're doing. We don't. We're building a company; we experiment, we fail and (hopefully) we learn.

We want to make content that gives us a creative outlet and helps us remember years from now what actually happened in week 17 of 2026. Welcome along for the ride!