Autoliitto turns roadside assistance into scroll-stopping POV-content.
We build Autoliitto's expert presence on social media, turning their Roadside Assistance service into content that millions of Finns watch for fun.
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Asiakkaalla oli ongelmia harrasteauton akun kanssa. Autoliitto auttaa 24/7. Kattava Plus-jäsenyys tarjoaa turvaa tien päälle ja runsaasti rahanarvoisia etuja. Jäsenyys vain 133 € / 12 kk!
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Bensiinin hinta on Ruotsissa alhaisempi kuin Suomessa pääasiassa verotuksen vuoksi. Suomessa polttoaineverotus on korkeampaa, mikä nostaa hintaa. Lisäksi Ruotsissa jakeluketjut voivat olla tehokkaampia ja kilpailu kovempaa, mikä voi laskea hintoja. Suomessa bensiinin hintaa voitaisiin alentaa laskemalla polttoaineveroa tai arvonlisäveroa, mutta tämä vaatisi poliittisia päätöksiä.
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Asiakkaalla oli toistuvia akkuongelmia. Autoliitto auttaa 24/7. Kattava Plus-jäsenyys tarjoaa turvaa tien päälle ja runsaasti rahanarvoisia etuja. Jäsenyys vain 133 € / 12 kk!
The reach of social media content has exceeded all expectations, and the small, agile team brings efficiency and clarity compared to large agencies. Communication is proactive, and the data generated by our efforts is presented clearly. We especially value the continuous improvement mindset and the concrete proposals that keep pushing things forward.
Mertta Hätinen
Autoliitto's organic reach grew nearly 100x after we started working together.
Combined organic views across TikTok and Instagram Reels by period. 2026 covers January–April only.
Before partnership
Partnership begins
Ongoing
Ongoing
Our content strategy plays to Autoliitto’s strengths, turning roadside assistance into entertaining content and putting the organization’s deep expertise to work as genuinely useful education.
Moottori on the road!
Moottori is Finland’s leading automotive media — and its journalists talk about cars better than anyone else.
Combined with our production, the result is in-depth reviews, compelling news breakdowns, and sharp takes on the automotive world’s most enduring debates.
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Safety first
Autoliitto tests the safety of cars and their accessories together with other European automotive organisations.
Head of Communications Jukka Tolvanen reacts to the tests on camera, breaking down what they mean for Finnish drivers in everyday terms.
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Roadside Assistance POV
Roadside Assistance is the flagship benefit of Autoliitto’s Plus membership, but most people don’t know it exists until they need it.
We change that by following Roadside Assistance specialists on real missions through a GoPro mounted to their chest. Over nearly two years, these three-minute episodes have racked up millions of views. They’ve made the skill and service-mindedness of the Roadside team a fixture in Finnish people’s minds.
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Ads built on organic-proven topics, faces, locations, and styles.
Autoliitto's organic Roadside Assistance POV videos already work as enjoyable ads for the membership's main perk. We complement that with tactical, CTA-driven ads further down the funnel.
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Offer presented clearly from a problem angle, with a polished feed-native feel.
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Tactical offer-focused ad with a giveaway component to drive action.
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Autoliitto is a textbook example of how a traditional membership organisation finds its voice on social media by making content only it can make.
Most Finns know Autoliitto by name — but very few know what Roadside Assistance actually looks like in practice. The GoPro changed that. When a mechanic films themselves working alone at the roadside in the dark, or resolves a breakdown in five minutes flat, it’s more compelling than anything shot in a studio. We don’t tell people what Autoliitto does. We show them.
The best parts of working together
Built for social media
Autoliitto can offer a mass audience an endless stream of compelling content that showcases their service directly. Wow.
A membership-based organisation
Autoliitto wants to grow its membership. We build organic presence and convert viewers into members through content production, management, and tactical advertising.
Autoliitto helps!
Autoliitto works for every motorist: testing cars and their accessories, and making sure no one is left stranded on the road alone. It's great to create content for an organisation whose existence has a clear purpose.
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Best social media content is real and useful. Our client companies grow loyal audiences faster than anyone else.