Finlayson's social media is built to carry the spirit of a bold brand.
A presence that's talked about and debated. It may delight or provoke, but at the very least, it never leaves anyone cold.
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Replying to @Kersantti_Pave hmm 🧐 finlayson
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Finlayson työllistää noin 100 henkilöä.
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Pääsuunnittelija Osmi Koskinen tekee salapoliisityötä. 🔎 Finlayson on tehnyt lakanoita yli 200 vuotta, ja vaikka osa kuoseista on jäänyt suomalaisten kotien historiaan, kaikkien alkuperä ei selviä ensi silmäyksellä. Onko sulla Finlaysonin vanha lakana tai muu tuote, jonka tarinan haluaisit selvittää? Pistä kommenttia!
Results speak for themselves. We've reached a massive audience and broken into traditional media's awareness in just a few months. The best part of the collaboration is peace of mind: we can trust their expertise. They know how to reach a wide audience with our messages.
Nea Mertsalmi
Combined organic visibility grew over 17x after we started working together.
Combined organic views across TikTok, Instagram, and Facebook Reels in six-month periods before and after Hildén & Kaira joined.
Before partnership
Partnership begins
Ongoing
Ongoing
Finlayson's content is built around three competitive advantages.
Bold statements
Finlayson's campaigns have always been statements: a pay equity campaign came with a €30,000 fine, Tom of Finland prints triggered both stale outrage and international love, and the Long Life campaign brought 90-year-olds in front of the camera in an industry where 25 is the norm.
Every time someone gets angry. Every time people stop. That's when you're onto something good.
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Designers in the spotlight
Every Finlayson print has a person and a story behind it. We tell that story.
We bring the designers in front of the camera, show the design process from start to finish, or give them new challenges.
When designer Riina Heinonen was tasked with creating a print inspired by Jukka Kurttila, it became one of the channel's most-watched videos.
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The values-driven owner
Jukka Kurttila is Finlayson's owner and creative director. He responds to customer feedback personally, challenges ultra-fast fashion and Temu out loud, and takes a stand on things most companies stay silent about. Under his own name and face.
People don't love brands. They love people. And when a person stands behind a brand authentically, trust follows.
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Ad campaigns learn from organic wins every month.
Social media rewards those who experiment and learn fast. A brand with dozens of campaigns a year compounds the benefits of rapid iteration.
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Polished tactical product ad with a style that feels native to the feed.
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Campaign ad that stops the scroll with creative storytelling and editing built to stand out on social.
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Intimate UGC-style ads shot on a phone, performing especially well on TikTok.
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Carousel ad repurposed from a tactical video, creating a new variant from existing material.
Finlayson shows how a 200-year-old brand can reinvent itself on social media through the power of raw authenticity.
Finnish people know Finlayson — the Elefantti print has been in bedrooms for decades.
But a familiar brand can also be invisible if it forgets to make itself heard or stand behind its values.
Finlayson's content is less marketing, more advocacy, dialogue, even mischief.
It works because it's real.
Why we choose Finlayson
Boldness as strategy
Finlayson takes a stand on things most companies stay silent about. We get to create content that truly feels like Finlayson and stands behind its values. It's fun work.
200 years of stories
Finlayson's 200-year-old design legacy is part of Finnish cultural heritage. Combining that rich history with modern content production is a rare opportunity.
Ambitions aligned
Finlayson is pursuing ambitious growth at a time when many in the industry are focused on survival. That requires reaching a large audience, and our expertise is the most effective tool for it.
Ready to work with us?
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Best social media content is real and useful. Our client companies grow loyal audiences faster than anyone else.