Kierrätyskeskus put their people at the center and went viral.
We're building a social media presence that goes behind the scenes: how much effort, love, and expertise it takes to make buying secondhand an easy and appealing choice for Finns.
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Kirjaosaston Roni on avoin kirja, pistäkää lisää kyssäreitä kommentteihin! Nihtisillan Kierrätyskeskuksen kirjaosasto lajittelee päivittäin tuhansia kirjoja ja lähettää ne myymälöihin ympäri pääkaupunkiseutua.
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Mikä takissa rapisee? Niina lajittelee rullakollisen lahjoitettuja vaatteita. 👚 The Most Wanted on kuratoitu kokoelma aina laadukkaita ja trendikkäitä secondhand-vaatteita, joiden elinkaarta on jatkettu pienet viat huoltamalla. TMW-tuotteet valitaan Kierrätyskeskukseen saapuneiden lahjoitusten joukosta, ja puhdistetaan, tarkastetaan sekä tarvittaessa korjataan Kierrätyskeskuksen verstaalla. Tutustu TMW-tuotteisiin verkkokaupassa!
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Kiitos kommentista @zombj_luv 😊 Niina selventää, miksi The Most Wanted -osastolla ei näy yleensä Croppia tai muita pikamuotiketjuja. The Most Wanted on kuratoitu kokoelma aina laadukkaita ja trendikkäitä secondhand-vaatteita, joiden elinkaarta on jatkettu pienet viat huoltamalla. TMW-tuotteet valitaan Kierrätyskeskukseen saapuneiden lahjoitusten joukosta, ja puhdistetaan, tarkastetaan sekä tarvittaessa korjataan Kierrätyskeskuksen verstaalla. Tutustu TMW-tuotteisiin verkkokaupassa!
Instagram visibility grew over 13x during our first year together.
The bar chart below shows Kierrätyskeskus’s organic Instagram Reels views by 6 month periods.
Before collaboration
Before collaboration
Collaboration begins
Collaboration continues
Our organic strategy is built around three content pillars that put Kierrätyskeskus’s people at the center.
Share the expertise!
Kierrätyskeskus is a strong expert organisation: its environmental school Polku reaches roughly 40,000 children, young people, and adults annually, and the organisation has deep expertise in environmental education, sustainable business, and the circular economy.
We bring these experts into the spotlight in an entertaining and easy-to-digest way, supported by infographic animation.
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Enjoy the service!
By showing real customer encounters with Kierrätyskeskus’s pickup service or collection trucks, we highlight a critical part of their service in an engagingly entertaining format.
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Showcasing the employees!
Kierrätyskeskus is a uniquely diverse workplace. Kierrätyskeskus employees come from all kinds of backgrounds and work every day to ensure Finns have access to reliable, clean, and high-quality secondhand goods.
We bring these behind-the-scenes heroes into the spotlight, showing the effort and expertise behind their work, and telling their stories to a large audience.
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Kierrätyskeskus is a textbook example of why you need to understand your own appeal on social media.
On social media, you need to publish content that only you can create. Before our collaboration, Kierrätyskeskus mostly posted surface-level content from a buyer’s perspective inside the store.
We should not be in the store, but behind it, with the employees.
The results followed. We revealed the work and personalities behind the scenes, and both the audience and traditional media loved it.
Why we choose Kierrätyskeskus
Visibility with impact
Non-profit Kierrätyskeskus employs over a thousand people every year and uses all of its profits for environmental and employment work. Working with an organisation like this means something.
The absolute BEST shoots!!
Kierrätyskeskus’s stores are staffed by people whose personality and passion for their work shine through on camera immediately. And that enthusiasm is contagious. They make content production easy and the results unique.
Trust and smooth collaboration
Kierrätyskeskus wants to grow its social media presence and understands what that requires. The collaboration is effortless, and the Kierrätyskeskus team gives us the space to do what we do best.
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