Uusi Juttu builds trust on social media in an era where journalism is losing it.
Modern journalism is built on trust between the reader and the writer. We build that for Uusi Juttu by putting their journalists on camera and into direct conversation with the audience.
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Lastenkotien kaltoinkohtelu ei ole kokonaan loppunut, vaan sitä esiintyy edelleen. Juttusarjan ensimmäisessä jaksossa tekijät kertovat, että kaltoinkohtelua tapahtuu yhä, vaikka ongelmaan on kiinnitetty huomiota ja siihen on pyritty puuttumaan. Kuuntele tai lue koko juttu, linkki biossa!
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Toimittajien koetaan usein olevan vasemmistolaisia, koska media-alalle hakeutuu keskimääräistä enemmän ihmisiä, joilla on liberaaleja tai vasemmistolaisia arvoja. Tämä voi johtua esimerkiksi siitä, että toimittajan työssä korostuvat yhteiskunnalliset kysymykset ja halu vaikuttaa yhteiskuntaan. Lisäksi tutkimusten mukaan toimittajien arvomaailma poikkeaa jonkin verran koko väestön arvoista, mutta toimituksissa pyritään silti objektiivisuuteen ja monipuoliseen uutisointiin.
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Lumi kertoo omasta kokemuksestaan Pohjolakodissa ja siitä, millaista kaltoinkohtelua ovien takana tapahtui. Juttusarjassamme Sonja Saarikoski ja Karoliina Partanen tutkivat suomalaista sijaishuoltoa erityisesti Pohjolakodin kautta, laitoksen jota sen läpikäyneet nuoret ovat kutsuneet vankilan esikartanoksi. Uusijuttu
Hildén & Kaira has been with us through critical moments on Uusi Juttu's journey, from our founding campaign to our first-year membership campaign. Together we've been able to develop our own voice on social media in a style that suits a startup: we've tested and experimented, and doubled down on what works. We've made many viral hits together, and the results speak for themselves.
Jussi Sippola
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Making waves on the Finnish media-scene, Uusi Juttu already had a broad social reach. We doubled it in the first two months.
Combined organic views across TikTok and Instagram in two-month periods before and after Hildén & Kaira joined.
Before partnership
Before partnership
Partnership begins
Ongoing
Our content strategy turns Uusi Juttu's journalism into three social formats that build audience trust and drive membership.
Conversation
The comment section is not an afterthought. When a viewer asks a question, we turn it into a video where the journalist answers directly.
This feedback loop does two things: it generates new content based on audience interest, and it builds a genuine relationship between the viewer and the journalist.
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Interview clips
Whether it is their culture programme Kerma, a politics programme hosted by Eeva Lehtimäki, or co-founder Jussi Sippola's own show interviewing fellow journalists, we cut the sharpest moments into standalone clips that stand on their own.
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Article videos
Articles are retold through high-quality short-form videos where the journalist explains the story directly to camera.
Two camera angles, custom animation, and a production style that sits between documentary and social. No other Finnish news media produces anything like this for social.
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Value-driven ads that feel native to the feed.
The ads champion Uusi Juttu's mission: in-depth analysis over noise, journalism that helps people understand. We approach the value proposition from multiple angles, and every ad is designed to fit both the platform and their organic content.
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Mission-driven ad cut down from an existing brand hero film.
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Silent visual-hook ad that stops the scroll with a novel CTA angle.
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Mission-driven ad that leads with the value promise and a clear visual CTA.
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Polished but native-feeling social ad. Direct time-pressure angle.
Trust in news institutions is falling. Big words and modern visuals will not earn it back. People trust people.
The strength of Uusi Juttu's social presence is that the content never feels like "social media content" but like a natural extension of the journalism itself. Short clips do not offer the same depth as long-form articles, but that does not mean their production quality can fall below the standard of everything else. On the contrary, viral clips are many future members' first contact with Uusi Juttu's journalism, so every detail matters.
Why we choose Uusi Juttu
Journalism that matters
Uusi Juttu exists because its founders believed Finnish journalism needed an alternative to the clickbait race. Working with a media company built on that conviction gives our content real purpose.
A format no one else makes
The article video format we produce for Uusi Juttu has no equivalent in Finnish media. High-quality, animated, journalist-led short-form videos are some of the most creatively demanding and rewarding work we do.
Built for social media
Uusi Juttu is 100% membership-funded with zero advertising. It is the primary engine for reaching new members. Our content directly drives their growth, and every view has a clear path to conversion.
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